The Future of the ISD Industry – an interview with Dr. J. Marvin Cook

Dr. Greg Williams, Director of UMBC’s Instructional Systems Development (ISD) program recently had the opportunity to sit down with Dr. J. Marvin Cook, the program’s founder, for a video series. Dr. Cook, a noted author, professor, consultant and entrepreneur, discussed a range of topics, including the UMBC graduate program in Instructional Systems Development, ISD competencies, and the future of ISD as an industry. When talking about the future, he reminded viewers how important it is to never forget the needs of an organization. He also talked about how the industry has a bright future ahead.

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Dr. J. Marvin Cook, UMBC’s ISD Graduate Program Founder

ISD Professionals Should Never Forget the Needs of the Organization
Regardless of the economic conditions, businesses still have the desire to improve performance. Instructional developers can help them achieve this. Now, more than ever, instructional designers must continue to focus on the need of the organization—not just using a particular medium (say, the the latest and greatest software). Often, when asked about the future of learning (or future of anything, really), it’s easy to jump to an obvious answer: technology. While technology has clearly changed how we learn, Dr. Cook reminds us that maintaining focus on needs is still critically important.

ISD – A Bright Look Ahead for Instructional Developers 

As the economy continues to pick up, companies will continue to generate jobs, Dr. Cook pointed out. As a result, new employees will need training, creating more opportunities for those in ISD roles.

The video below includes Dr. Cook’s thoughts on the future of ISD:

View the entire video series here.

Always in Learning Mode,
Your friends at ISD Now

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